The use of coupons started early in the 1900s. If you think some big company or a very flashy product introduced these gems to the shopping market, you will have to think again because it is a cereal company that launched what is now the biggest craze when it comes to grocery shopping. CW Post of Pose Cereals started to create these coupons to establish customer loyalty. It proved to be a very big way of marketing and consuming that in 1995, this strategy was adopted by food marketers but this time used the web to reach more people thus creating online coupons that you now all love! As they say, the rest is history. As mentioned, online grocery coupons are handed out to offer discounts in particular products, brands, and items. There are many kinds of coupons out there and the savings that you incur varies and it is up to you to maximize your savings. The point is, online coupons are always available for you to save a couple of dollars each and every time you head off to the local grocery store. Usually, online coupons are made to introduce new products to the market, while others are set to establish a stronger following from the customers.